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Cambridge Engineer Says We’re Solving the Easy Problem Last

Summary

James Macnaghten, CEO of Caldera, describes its electric storage boiler, which turns electricity into heat for industrial sites using thin vacuum insulation. Drawing on his earlier company Isentropic, he argues it is often cheaper to build more renewables and throw surplus energy away than to store it. He says low temperature industrial heat is the easy part, yet effort goes to harder targets like steelmaking. He also covers investment from GEA, first deployments of two units into a hospital, and his expectation that oil demand will crash.

James Macnaghten has 20+ patents, shut down his own energy storage company, and now says the energy world is chasing the wrong target.

Industrial heat is responsible for roughly 20% of all greenhouse gas emissions globally — a figure equivalent to the combined emissions of the United States and India. It powers every can of beer you drink, every bottle of bourbon on the shelf, and every pharmaceutical tablet in your medicine cabinet. And yet, most people working in energy have never given it a second thought.

James Macnaghten has. The Cambridge-trained engineer and CEO of Caldera joined us on the Local Energy Podcast this week — our first guest from across the Atlantic — to explain why the energy transition keeps reaching for the hardest problems while the easy ones sit untouched.

The Epiphany That Killed a Company

Before Caldera existed, Macnaghten spent a decade as CEO of Isentropic, a company developing large-scale thermo-mechanical electricity storage. The concept was straightforward: use a reversible heat pump cycle to heat up rock, store the energy, and recover 60-70% of it when needed. Rocks are cheap. The idea seemed sound.

Then lithium-ion batteries happened.

"When we started, I think lithium-ion batteries were over $1,000 a kilowatt hour for the packs," Macnaghten said. "When we wound up Isentropic, because it was quite clear we were too expensive, batteries were at $200 a kilowatt hour. And I think you can now buy cell packs out of China at $40 a kilowatt hour."

But the real lesson went deeper than price competition. Macnaghten arrived at what he calls a "pretty horrible epiphany" — one that reshaped his entire view of the energy landscape.

"Fundamentally, it's often just cheaper to build more renewables and throw the energy away, because that's often cheaper than storing it," he told us. "If you build more renewables, some of it you can use. That's great, you use it. The bit you can't use, you throw away. And that's cheaper than trying to create an expensive storage system to actually use it."

It is the kind of statement that sounds reckless until you sit with the math. We already pay to keep gas power stations idle for most of the year so they can run during peak demand. Curtailed renewables are not fundamentally different — just harder to accept emotionally.

Macnaghten wound down Isentropic and walked away with two hard-won engineering insights that would become the foundation of Caldera: never use air as a heat transfer medium, and insulation matters more than almost anything else.

What Caldera Actually Builds

Caldera manufactures electric Storage Boilers — large industrial units that convert renewable electricity into heat, store it, and deliver steam on demand. The storage material is a composite of volcanic rock and recycled aluminum, wrapped in proprietary vacuum insulation and housed in a cylindrical vessel roughly 10 feet in diameter and 30 feet tall, weighing about 110 tonnes.

The vacuum insulation is the key differentiator. At temperatures between 200°C and 500°C, radiative heat transfer becomes a serious engineering problem. Most industrial insulation solutions are bulky, heavy, and expensive to install. Macnaghten learned this the hard way at Isentropic.

"I looked at them one day, and I went, I think 50% of this very expensive store was insulation," he said. "You can end up with the insulation being not that far off the weight of the storage material, which is kind of crazy if you're trying to store stuff."

Caldera's vacuum insulation is thin and efficient enough to keep the unit compact and transportable. The goal — not yet achieved, but actively pursued — is to assemble a complete unit on site in a single day.

The boiler charges at a steady rate, often during the cheapest hours of the night or when on-site solar is producing, and then covers spikes in steam demand throughout the day. For a factory running gas boilers, the integration is seamless: Caldera's unit connects to the same steam header. If electricity prices spike or something goes wrong, the factory switches back to gas.

"From the factory manager's point of view, he doesn't care," Macnaghten said. "As long as the steam's there, he can always switch back to his boilers. Nobody has to change their behavior."

Solving the Easy Problem First

This is where Macnaghten's frustration with the broader energy conversation becomes pointed. That 20% emissions figure from industrial heat is not one problem — it is a spectrum.

About 40% of industrial heat demand falls below 200°C. That is roughly 8% of total global greenhouse gas emissions, and according to Macnaghten, it is the easy part. This is the temperature range used by food and beverage manufacturers, breweries, distilleries, paper mills, pharmaceutical plants, and hospitals — industries that run on steam and could switch to electric heat today.

Above 500°C, you are talking about cement, steelmaking, and glassmaking — processes that run at 1,000 to 1,300°C. That is genuinely hard.

"Everybody wants to go and decarbonize steelmaking, which is really hard," Macnaghten said. "And I go, this is stupid. Why are we doing the hard stuff when we haven't done the easy stuff?"

His argument is not that the hard problems do not matter. It is that better solutions for those problems will emerge over time — just as lithium-ion batteries blindsided every other storage technology in the span of a decade.

"If you think I couldn't buy an EV 10 years ago and now 50% of all the cars sold in China are EVs — I mean, it's just insane," he said. "If you try to fix everything 10 years ago, you're just going to waste money because you're not going to have the right solution."

The data supports his pragmatism. According to the World Business Council for Sustainable Development, commercially available solutions already exist for low and medium-temperature industrial heat — yet the share of renewable heat in industrial energy has barely moved, from 10% in 2015 to just 12% in 2023.

The Case for Hybridization

Macnaghten is emphatic that going 100% clean is, in most cases, the wrong goal right now.

"People love the idea of having something 100% clean, but to me that's almost always much, much more expensive than just being pragmatic and saying, I'll do 20%, we'll get to 20% here, we'll do another 20% then, and we'll see where we are."

This is the hybridization model: keep the gas boilers, add Caldera's electric storage alongside them, use whichever energy source is cheapest at any given hour, and ratchet down emissions incrementally. It provides resilience, too. As Macnaghten pointed out, the Ukraine war and recent tensions with Iran have demonstrated how fast energy prices can move. A factory with both electric and gas options is hedged.

His rule of thumb for when storage and flexible demand start to make economic sense is about 1,000 hours of surplus renewable generation per year. Below that threshold, the surplus is too infrequent to justify infrastructure. Above 2,000 to 3,000 hours, costs escalate, and the system needs to start absorbing that energy.

"Heat is just really unusual," he said, "because it's such a large amount of energy — this makes it a really great energy sink to use the renewable generation you'd otherwise throw away."

GEA and the Road to Scale

In March 2025, GEA — the German DAX 40-listed industrial equipment giant — invested €12 million in Caldera. Macnaghten believes Caldera is the earliest-stage company GEA has ever backed.

The strategic logic is clear. GEA already builds heat pump systems for many of the same industries Caldera targets: breweries, distilleries, dairy, food, and pharma. Heat pumps run efficiently but prefer steady loads. Factory steam demand is inherently spiky — open a valve and pressure drops, and every burner fires. Caldera's storage boiler handles those peaks, filling the exact gap that heat pumps struggle with.

"They see us very much as part of the solution," Macnaghten explained. The combined system — GEA's heat pumps for baseline efficiency, Caldera's storage for peak management — offers factories a complete electric alternative without requiring anyone to rip out existing infrastructure.

Caldera is now deploying its first commercial units, with two going into a hospital this year. The sales cycle is long — industrial hardware always is — and Macnaghten is deliberate about not rushing a product to market before it is ready.

"If you put the wrong product out, you never get over it," he said. "VC investors are particularly bad at insisting you get the first product out and then you spend the next five years trying to fix it in the field with a very unhappy customer."

Looking Out 10 Years

When we asked Macnaghten what the energy landscape looks like in a decade, he did not hedge.

"I think oil demand is going to crash," he said. He pointed out that the number of petrol cars worldwide peaked around 2022-2023, with China now putting fewer combustion vehicles on the road each year. His math suggests 20 to 30 million barrels per day of oil demand could disappear over a 10-to-15-year period.

He also offered a sharp take on AI and data center energy demand — a topic dominating energy headlines. While he acknowledges AI will consume enormous amounts of power, he questions the economics behind it.

"There are a hundred million people in well-paid jobs, and every one of those hundred million would have to pay an annual subscription of $40,000 a year to the big seven to justify their market cap," he said. "Most companies object to paying $400 an employee. So there's a factor of a hundred missing somewhere."

His prediction: a massive buildout of data centers followed by a bust, similar to the subsea fiber optic overbuild of the late 2000s. "No one's going to build data centers for five years," after that correction, he said.

The Bottom Line

James Macnaghten is not anti-fossil fuel. He is not anti-storage. He ran a storage company for a decade and shut it down when the economics no longer worked. What he is, more than anything, is a pragmatist in a space that rewards ideology over arithmetic.

His message is simple: the easy decarbonization wins are sitting right in front of us — in the steam pipes of breweries, hospitals, food plants, and pharma factories — and we keep walking past them to chase harder, more glamorous targets. Caldera's bet is that the factories will come around once the economics are undeniable. With GEA's backing and first units heading into the field, they are about to find out.


This article is based on the Local Energy Podcast interview with James Macnaghten, CEO of Caldera. Listen to the full episode on YouTube or wherever you get your podcasts.

Connect with James on LinkedIn or visit caldera.co.uk.

🎙 Listen to the full episode on YouTube or Spotify. Not financial advice. Do your own research.

Hosts

  • Peter Brecht

    Peter loves bringing out the best in people. He lives in California and insures high-risk industries.

    Peter on LinkedInPeter on Collide

  • Wade Spear

    Wade is an upstream engineer with a knack for asking and answering great questions. He lives in Oklahoma.

    Wade on LinkedIn

Transcript

Source: Recording transcript, lightly edited to remove filler words.

Show the transcriptHide the transcript

Peter Brecht00:00

Hey everyone, welcome to this week's release of the Local Energy Podcast. Our guest this week is James CEO of Caldera. As we're going through this episode, we'll be referring to a couple of things that he has designed, a couple of patents he's gone through. And if you want to get an idea of what we're talking about, I recommend that you head over to caldera.co.uk. That's C-A-L-D-E-R-A.co.uk. Link is in the show notes.

But he's got a couple of videos on there, diagrams as well of what he's talking about. One thing we're talking about will be their electric storage boiler. So they take electricity, convert it into heat, that gets used on these industrial units as they're trying to heat things up at very, very high temperatures. This is an amazing conversation. James is a fantastic guest. He's our first from across the Atlantic. So please enjoy the show.

Peter Brecht00:51

Man, I am like, have another podcast I was running this morning. So let me start over. All right. I got to get the intro right. All right.

Welcome to the local energy podcast. My name is Peter Brecht. I'm here with my cohost, Wade Spear. And our guest today is James McNaughton. James, again, I should have asked your last name, but I got that right, didn't I?

James Macnaghten01:09

You got it right. Good going. Most people start to say it and then realize they don't quite know how to pronounce it.

Peter Brecht01:10

Thank goodness. All right.

Right.

Well, it's sneaks up on you. James McNaughton, he's the CEO of Caldera. He's actually our first guest from across the pond. He's over there in Europe. Actually, you're I believe in Cambridge, correct?

James Macnaghten01:26

I'm in Cambridge some of time, but yes.

Peter Brecht01:28

Okay,

He's probably the smartest guest we've ever had on the show and that's no shade against anyone else that's ever been on, but I mean, he's just gone through the wringer of education. So I'm very excited to catch up and learn about James. But Wade, I haven't seen you in like two weeks. So I gotta just know how is life in Oklahoma and like, what have you been up to before we get into the rest of this? I gotta catch up with you first.

Wade01:48

It's been busy, work's busy. We're continuing, we're picking up some rigs and, staying working, which is a really good thing, you know? So that's been good. And then family life has been crazy too. You know, we just finished spring break here a week or two ago and then going into the Easter weekend. So we got what? Baseball games, we got baseball game tomorrow, two on Saturday, and then we're heading to go see family and everything on Easter Sunday. So yeah, so good times.

How about for you?

Peter Brecht02:16

Yeah, the oil.

Yeah, man. I've been the same thing. Son's playing basketball, just, I don't know, just a lot of that in school and then work and head down and keep going. Right.

Wade02:22

Okay.

Is the weather good

Enough to where your wife's like pulling you out to go surfing or do anything like that yet?

Peter Brecht02:29

I am, no, I'm not gonna, I, yeah. She takes the kids. I stay on the beach. I'm fine. I'm just, I'm good to like post up in the truck and, I honestly, what I've been doing is I've been trying to line up as many podcasts guests as we can. And I've had this with James, we've had this scheduled for, think two or three months. I'm excited. So James over to you the very first question we ask all of our guests that come on is, and it's a simple question. Yes or no.

Wade02:31

Okay.

All right, all right.

Okay?

Peter Brecht02:52

Have humans landed on the moon.

James Macnaghten02:55

Yes.

Peter Brecht02:57

That.

Wade02:58

Actually applies now, now that we shot off Artemis the other day, so. No, I didn't live. What about you, James?

Peter Brecht02:59

It does.

Did you watch the launch?

James Macnaghten03:03

Yeah, that's

Peter Brecht03:05

Okay, all right, did you see James?

James Macnaghten03:07

I didn't watch it live, you could hear the shock waves. It must have been amazing.

Peter Brecht03:13

I think Elon Musk is probably wondering how they pulled it off before he did, because they've, don't know, maybe they have different agendas, but either way. All right. Onto the next question. So you're a Cambridge engineer and you also own a tourist business. So my question for you is which gives you more grief, the tourists or the engineers?

Wade03:14

That's really cool.

James Macnaghten03:32

Totally the engineers.

Peter Brecht03:34

Yeah, okay, good answer. You've got over 20 patents to your name, is there one that you're most proud of?

James Macnaghten03:39

Are literally the last three and they've been really good. We filed, sort of, did a lot of filing early on in, I guess my career. And I got pretty skeptical. I just thought the whole thing is wasted lots of money writing stuff out. And if you file a patent too early, almost always you haven't put in what's important. So this time around we just delayed.

We filed late. And then the other thing I've just been amazed is we've had a really good run. Early on again, I remember they come back and they say, we've got this prior art or that if there's been sort of ideas published with that impact how original the idea is, then you're not having to have arguments. And this time round, it's just flown straight through. So it's been the weirdest experience. So I would say I like my, these current three, because they're giving me the least amount of grief.

Peter Brecht04:22

Man.

Okay, so you've learned from filing the past couple, right, the past dozen or so, and now you've mastered how to file a patent properly and what goes into it.

James Macnaghten04:33

You can

Waste the most enormous amount of money on patents and time. They're only valuable if you're developing, if they cover exactly what you're developing. And these days I take the main value on them is just to make it difficult for other people to copy you. But engineers are inventive, you can often design around. So either you're developing it and it helps your business. But I never look at an...

Peter Brecht04:38

I believe it. Yeah.

Okay, yeah.

James Macnaghten04:59

I tend to think of a pattern as about 2 % of the value these days.

Peter Brecht05:02

Okay, interesting. Well, if I ever get to a point where I have some invention, I'm going to give you a call. Not quite there yet, but I am a dreamer. So you have a very, I look at your resume and where you've been, but I would love to learn, walk us through from Cambridge, then to ice and tropic and then caldera, which is your most recent, project, what what's the

What's the common thread that kind of pulls you towards the energy storage world?

James Macnaghten05:29

So I wouldn't, I think just, I got involved in the tourist business when I was a student. And it's a great little business. It's basically, it's the boats on the river, but we have a lot of them and a lot of employing a of young people that take people on the tours and we train them up. And it's a really fun business, but I always loved engineering and I sort of got back into it.

Peter Brecht05:48

Yeah.

James Macnaghten05:52

Around isentropic, which I think it was almost 20 years ago now. And at the time lithium ion batteries weren't a thing. I mean, they were so expensive, no one talked about it. And we had this idea for storing energy where you would basically use a reversible heat pump cycle to heat up rock. So you'd have a very hot pile of rocks, very cold pile of rocks. And if you reverse the process, you could...

On a good day, get 60, 70 % of your energy back if everything went very smoothly. And when we start, the idea was rocks are cheap, so you could store lots of hours. And I then used to joke by the end, not even the rocks were cheap. So when we started, and what you learn is that there's such a huge difference between the cost of something and the installed cost. So.

Peter Brecht06:29

Yes.

James Macnaghten06:39

My rule of thumb now is if you add up all the bits of equipment in a project, multiply that by three, that's your installed cost. When we started, think lithium-ion batteries were over $1,000 a kilowatt hour for the packs. When we wound up Isentropic because it was quite clear we were too expensive, batteries were at $200 a kilowatt hour. And I think you can now buy pack cell packs out of China at $40 a kilowatt hour.

They're about, and the materials are about $20 a kilowatt hour in China, but they're much more expensive everywhere else.

Peter Brecht07:11

Interesting. Yeah.

James Macnaghten07:13

So I

Got into an insurance and this is the, so I got in there on the basis it must be valuable. And I think the hardest lesson I learned and it took me a very long time to learn this is it's really not very valuable. So it either needs to be extremely cheap or don't bother doing it because a can of diesel or petrol is just really cheap. So if you want to store energy, to me, I don't understand a lot of the time while we obsess about, you know.

Storing energy, trying to find energy storage batteries that'll last two weeks. I go, well, you just use a of petrol for that period. I mean, I'm a great pragmatist. So my, I had this, and I had an epiphany, it was a pretty horrible one, before we formed Caldera, but it was that fundamentally it's often just cheaper to throw, to build more renewables and throw the energy away because that's often cheaper than storing it. So if you build more renewables, some of it you can use. That's great, you use it.

Peter Brecht08:05

Hmm.

James Macnaghten08:06

The bit you can't use, you throw away. And that's cheaper than trying to create an expensive storage system to actually use it. People are really, I basically realized that what we've been doing at Isentropic, in hindsight, which was a low cost storage, but relatively expensive to put the power in and out and a relatively low efficiency versus lithium ion batteries. I generally don't think systems like that have any value in the market. I describe it as,

Wade08:11

Mmm.

Peter Brecht08:23

Mm-hmm.

James Macnaghten08:32

Quite rudely as it's like owning a steam generating oil fueled power station in the UK, where you're at the bottom of the marriage order, you never run. So the fact that it's cheap doesn't really matter, you never run.

Peter Brecht08:44

Yeah, that's interesting. Had kind of connected that when we were, I interviewed Meredith Angwin, she's an author of Shorting the Grid and she was talking about grid power and electricity. Like sometimes it's better to not even bid on it because it's just gonna go to waste anyways. But I never thought about it in terms of storing it. So that's quite an interesting thing to think about in terms of that. Isentropic.

Wade08:44

I gotcha.

Peter Brecht09:09

Isentropic, I want to make sure I pronounce it correctly and maybe it's both ways. But so you develop large scale thermo mechanical electricity storage. Were there anything? Is there anything from that that you directly brought into caldera or is is maybe caldera is like, version 2.0 of it or is it a completely different idea?

James Macnaghten09:27

So there were two things we brought in that were absolutely key. The first one is never ever use air as a heat transport medium. So it might sound silly, but I'll talk about the piping, we use steam to get the energy out of our system. But I'm gonna give you an example. Okay, so a nice sort of five inch pipe, I can get about six megawatts of heat through that in steam. If I wanted like to move heat around, I don't know, say,

Peter Brecht09:42

Right, yeah, yeah.

James Macnaghten09:55

900, somebody wouldn't do this high temperature stuff for cement and stuff, by the time I've insulated the pipe will, you'll have two pipes for the same amount of energy. So with steam, it's like six inches there and it's like that big coming back with the water. I'd have two pipes that are about two, two and a half meters in diameter each. And they will be, have to have refractory insulation on the inside. They will be insanely heavy, insanely expensive.

And so my rule is like never use air as heat transfer medium. So we have steam because it's tiny and when you boil something or condense it, you get amazing heat transfer coefficients. And then the second one was that when we built these enormous stores and we internally insulated them. And I looked at them one day and I went, I think 50 % of this very expensive store that was pressurized were.

Peter Brecht10:32

Mm-hmm.

James Macnaghten10:46

50 % was insulation. So insulation is a really big deal. I would also go, so we sort of designed, I always worked backwards. So we developed the vacuum insulation because we started building a much smaller product. Then we went, is really, so to sort of give users maybe a thing, we basically build a...

Let's call it large industrial heat storage systems for factories. You put electricity in, you heat our material up. It looks like a big tank. It looks like a big silo. And we have a coffee cup over the top of it, which is like a vacuum vessel that we drop in. And the whole thing is, let's put it into feet because, so we are, I don't know, 10 feet in diameter and 30 feet high, just as an approximate. And the unit weighs 100 tons.

Peter Brecht11:31

Yeah.

James Macnaghten11:33

They're about 110 tonnes. We, and the key bit is the vacuum insulation is super efficient and it's really thin. So one of things I learned was you can't afford to have half a metre of insulation. It's expensive and it's also heavy. End up with the insulation, and I joke about it sometimes, but you can end up with the insulation being not that far off the weight of the storage material, which is kind of crazy if you're trying to store stuff in. So I'd say the...

Peter Brecht11:40

Mm-hmm.

Wade11:46

Right.

Peter Brecht11:56

Wow, that's nuts. How hard is

Wade11:58

Right.

Peter Brecht12:02

It to create that vacuum? I would imagine that process for something that large is probably a whole process in itself that maybe was never done. I don't know. Is that common?

James Macnaghten12:12

So we're the only people that do this at scale and we limit ourselves to 500 Celsius, which I think is about 930 Fahrenheit, something of that order. The reason most people don't do it is because historically gas is cheap and just didn't really care about heat losses. People run furnaces. Most stuff at about 200 degrees, you don't need fancy insulation.

Peter Brecht12:16

Okay, yeah.

Yeah, yeah.

Sure, yeah, yeah.

James Macnaghten12:36

When you go between 200 and 500, radiative heat transfer becomes very significant. So you, and conduction. So there's a whole things that the things that bite you. You end up either needing something really complicated that you have to fit on site or it's all these panels that have to be overlapping. Whereas we basically turn up with this is a giant, it's a double walled steel vessel. The insides do require a bit of care.

Peter Brecht12:36

Mm-hmm.

James Macnaghten13:01

But we basically turn up on site, you can't see my hands, but you turn it up this way, lift it up and put it on top of the store. So we can build the store and my aim, we're not there yet, but my aim is that we can build, assemble a store in pretty much a day. That's the plan. You you've got commissioning and everything else, but that's where I would like to get to. I would say, we always start on the design. We start from the vessel and then you work back in. So everything we think of has to fit within something that you can drop a cover over.

Peter Brecht13:15

Wow. Okay.

James Macnaghten13:29

It has to fit within a circular shape, nothing we ever make is square. And I would say, so we thought about the insulation first, we think about how you get the heat in and out. And the bit that's almost the last bit is the storage material. It's not as important as people think, because you can have really cheap storage materials, there'll be people proposing, sand, bricks, some of this.

Wade13:33

Ryan.

James Macnaghten13:55

Key is how do you get heat in and out cheaply? And that is, to me, the problem that is hard to solve. It's very easy to have a cheap storage material. It's very hard to get heat in and out easily.

Peter Brecht14:06

There's a company called Rondo Energy. I don't know if you've heard of them, they take their ideas renewable energy and then they turn it into, they have these bricks that retain the heat and then they're using that heat application for other things. One of them is enhanced oil recovery. So know here in Bakersfield, Rondo, they do some enhanced oil recovery by injecting steam down hole using the heat from that to get more oil. Has that ever been?

James Macnaghten14:10

And everyone there.

Peter Brecht14:32

And I know we talked about oil briefly in the pregame to this, but has that ever been a thought? Using this for enhanced oil carver? Has anyone talked to you about that? And Wade's looking at me like, man, that's not even a question, but I'm curious.

James Macnaghten14:42

No

Wade14:47

No, it's a great question. I've worked

James Macnaghten14:47

I thought wouldn't... I'm...

Wade14:49

At companies that ran those steam floods.

Peter Brecht14:51

Yeah, yeah, yeah, exactly. Yeah.

James Macnaghten14:51

Yeah.

But, okay, so do you know Glasspoint?

Peter Brecht14:52

I'm just curious. The heat level is so insane that I feel like there's an application there. I don't know.

James Macnaghten14:58

No, but do you know Glasspoint? So Glasspoint, okay, I don't know, I think they've resurrected themselves, but they built giant greenhouses in the desert with solar concentrators to do enhanced oil recovery. And one of things is the ground is a great store of heat. So really, I'm not sure you need any storage. Why wouldn't you just put as much steam as you could get in during the daytime and then just let it.

Peter Brecht15:00

I've not heard a glass point now.

James Macnaghten15:21

Sort itself out at night and then the next day you could, so to me I would think if you're doing enhanced oil recovery, I would just get solar panels, electric heaters, and I would just put twice as much steam in during the day and just let it distribute itself in the oil reserve or whatever the tar sands at night.

Peter Brecht15:27

Yeah. Yeah.

Yeah.

That's a good point. Why stress yourself out 24-7? You don't need to, right? Don't think about it too hard. Yeah.

James Macnaghten15:40

Yeah, no, that's the right point. You don't need storage.

You've just got the most enormous reservoir for storage. I just couldn't see why it would matter.

Peter Brecht15:49

Yeah, right. Especially here in California where it's sunny 300 days out of the year, right? So that's good. So based on my research and maybe this number's off, correct me if I'm off or you know the stat, but industrial heat is responsible for 20 % of greenhouse gas emissions globally. Something I never thought of until actually learning about your company and what's happening. Any idea why maybe that's overlooked? Because again, that industrial heat,

Quite common, we just don't think of it because we don't see it typically, it's not in our neighborhoods.

James Macnaghten16:17

So the thing about industrial heat is it's split. So that 20%.

40 % is below 200. So 8 % of the total is below 200. That's to my mind easy. It's kind of what I call, if you go up to maybe 500, it's roughly 50%. Then above 500, you're talking cement, steelmaking, glassmaking, it's like 1,000, 1,300, it's really hard. So when I say heat, heat's not equal. So the under 200 stuff.

And I get really frustrated because everybody wants to go and decarbonize steelmaking, which is really hard. And I go, this is stupid. Why are we doing the hard stuff when we haven't done the easy stuff? I'm really clear. We're wasting so much time and energy trying to do difficult things when you go, but 10 years from now we'll have better solutions. I if you think I couldn't buy an EV 10 years ago and now 50 % of all the cars sold in China are EVs. I mean, it's just insane.

Wade16:51

Mm-hmm.

Peter Brecht16:57

Mm.

James Macnaghten17:12

If you try to fix everything 10 years ago, you're just gonna waste money because you're not gonna have the right solution. So we don't need to worry about 25th. I mean, the audience may have different views. Think if we can, I personally believe we do want to decarbonize, but it has to be affordable and fast. And at the moment we're doing quite a lot, I would say dumb stuff that doesn't seem to make sense when...

Peter Brecht17:19

Mm-hmm.

James Macnaghten17:37

If you can give somebody better quality experience for the same price without the emissions, why wouldn't you? I go, with industrial heat, the easy bits of food and beverage, pharmaceuticals, paper making, cardboard, they all just use steam as this equivalent of electricity. Steam's a really good way of moving heat around factories or big industrial sites. And then you go above it and the hotter you go, the harder it gets. And my rule of thumb is everything above 500 is really hard. We're really clear, we go up.

Wade17:45

Mm-hmm.

James Macnaghten18:05

200 Celsius and I'm sorry I don't have them Fahrenheit, but that's 10, but if people think of it as 10 bar, it's 10 bar steam. You we'll up to maybe 16 bar steam if you run a site. So it's the most common pressure range temperature for pretty much everything brewing, distilling, every can of beer you drink, every bottle of whiskey, bourbon, is that scotch, whatever you, it's like, it's all, all, it's all, it all uses heat.

Peter Brecht18:09

It's alright, yeah.

Okay.

Wade18:21

Mm-hmm.

Peter Brecht18:25

Mm-hmm. Yeah, yeah, yeah.

Wade18:28

It's all, it's

Peter Brecht18:30

Okay.

James Macnaghten18:32

But to answer your question, the reason nobody

Has done anything about it is because heat's a lot less valuable than electricity and gas has been really, really affordable, really cheap. So I regularly go into factories where they're getting better but you just see uninsulated pipes. You'd see loads of things that, because it didn't really matter.

Peter Brecht18:50

Okay. There's some easy things we could work on first. And I kind of reminds me sort of to about, you'd mentioned, hybridization of all this, right? Kind of not putting all your eggs in one basket. And I mentioned, here in California, it seems like we love to take away options from people, right? We want to, okay, you're only going to have this one utility company. We're all going to use battery storage. We're all going to drive electric cars, kind of taking away and that piece, but

Wade18:51

Mm.

James Macnaghten18:54

Lots.

Peter Brecht19:15

To your end of things too, I'd just love to hear your thoughts. I'm a huge proponent of have as many options out there as you can. And if that comes from just power sources in general, right? We need gas, we need solar, we need wind, we need everything, right? And we can kind of switch between them. But what are your thoughts on that?

James Macnaghten19:32

I look at this as a transition, which is you adding renewables to the grid, you're always gonna get extra hours when you don't use it. We were talking earlier when I said it's often cheaper just to throw away the renewables and that's not a bad thing. We pay to have gas power stations sit around doing nothing all year so that you can run them just when you need them for air conditioning in the worst time. So we, the fact that it's not running, it still costs you to have it.

To me, surplus renewables that you don't use, not bad. My rule of thumb is once you start throwing away maybe a thousand hours a year, it's sort of, you need to start increasing demand. You wanna start using it at that point. You if it's one hour a year, you've got surplus, why would you put anything in just to run for one hour a year? So when it comes to about a thousand hours, I think if you start to get up to two or three thousand hours a year of surplus, it's gonna get very expensive. So.

Wade20:11

Mm-hmm.

James Macnaghten20:23

The way I look at the world is you basically want the demand and the generation to keep going up together, flexible demand. Heat is just, so the reason heat is just really unusual, which is I generally think people hate doing things differently. I think it's really hard to change behavior. But if you run a factory, you've got these big steam boilers, probably all running on gas. There may be five of them in a row. You you're running two or three, one's standby. It depends on the time of year. Maybe they'll four runs at the busiest time.

Wade20:28

Let's go to the moment.

Right.

James Macnaghten20:51

They don't mind if we stick a couple of our units next to it. We can use onsite solar, cheap electricity. So when it's cheaper than gas, they just switch across because they don't have to change any of their processes. It all goes into the same steam header. So from the factory manager's point of view, he doesn't care. As long as the steam's there, he can always switch back to his boilers if there's a problem or if electricity's, it's not as affordable. And to me, nobody has to change their behavior. So...

Wade21:01

Mm-hmm.

James Macnaghten21:16

And because heat is such a large amount of energy, this makes it a really great heat, energy sink to use the renewable generation you'd otherwise throw away. So in Europe where energy prices are much higher, you I know perfectly well every factory, if you would offer them surplus electricity that we're currently throwing away because the rules don't allow them to buy it. If they would pay, if you offered to them for less than the price of gas, they'll buy it. Market rules don't allow them.

Wade21:40

Mm-hmm.

Peter Brecht21:40

Mm-hmm.

James Macnaghten21:42

So at the moment we pay people to produce it and then we throw the whole lot away and we don't let them use it. So to me, this ability to flip because it's called a transition for a reason. We're not meant by 2050, but if you just said, I'm gonna run my factory on electricity only and you're gonna bankrupt yourself because it makes no sense. There'll be times of year when it's just really expensive and you wanna flip back to gas, oil. And to me, therefore hybridization is the...

Wade21:47

Run.

James Macnaghten22:07

Obvious way forward, it also provides more resilience. Factories like, you we've seen with the Ukraine war, we've just seen recently with Iran, energy prices can move around an awful lot. And sometimes having a, two year contract with a utility is a really good thing because you're now hedged. You might be like, crikey, I'll just start using more electricity because my gas price has gone up faster than my electric bill till it catches up. I think hybridization and people...

Peter Brecht22:15

You

Mm-hmm.

James Macnaghten22:33

Love the idea of having something 100 % clean, but to me that's almost always as much, much more expensive than just being pragmatic and saying, I'll do 20%, we'll get to 20 % here, we'll do another 20 % then and we'll see where we are. And it may well be that there are not good solutions and you don't go beyond that because one of my points I said, it's got to be affordable.

Wade22:38

Right.

Peter Brecht22:55

Right. Yeah. I love your framework on that. It, it, that is, I love everything about that. And that's kind of where I've been thinking through things too.

Wade23:02

One question I've kind of got is how much, how much, I guess my question is how much R &D goes into kind of what you're doing or in your industry right now? Is this, do we feel like we've got a lot of the answer solved or is there still a large percentage of kind of budgets and capex and all this stuff being poured into gaining efficiencies and, whether that's figuring out new mediums or storage capabilities?

I guess where my question's really going is like what I feel like I've seen in the oil field or at least here in some of the United States is like as like diesel and things like that become expensive, right? Like with gas prices going up with everything going on in the Middle East, it feels like all of a sudden more money goes into research and development on alternative energy sources and how to be more efficient in that way. But as soon as things get cheap again, we go right back to, just a pure diesel burn and everything else. So do you see that?

Peter Brecht23:47

Mm-hmm.

Wade23:53

Happening with you as well or?

James Macnaghten23:56

I don't have a particularly good US view, but in Europe, I would say it's relatively hard to fund projects as well as the US companies. You mentioned Rondo. I mean, think they've raised $200 million. It's very hard to do that in Europe. We don't have the same, I think, capital scales. I personally think government should give everybody developing technology huge amounts of...

Free money to help them along the way because it's unbelievably hard. And as long as you've got investors coming in alongside you, that should be all the government need to know because while it appears to be spending lots of money, what we actually spend billions on is subsidizing offshore wind or onshore wind or putting in frameworks. So in Europe, they have, what we call contract for difference, which is where you guarantee an offshore wind farm or, fixed price.

And the government do it to allow to manage the risk. But fundamentally we put so much money into later stage technologies with these sort of methods. Actually what you spend on the early stage is tiny, but 98 % of it is gonna fail. That's the other thing. Think, and governments are terrified of, do you remember Solyndra? I think it got 400 million of loans. It was like this circular.

It was their California company and it was Cylindra, but they had these circular PV collectors that were just insane and they got given a whole lot of money. And of course the government got really hit. The US government got really hit for having done it. But it's like, because then no one's honest going, almost all of this money is going to be wasted, but the 2 % that's not is fine. It's still a good, because this is, because if it was a 5 % or 10 % success rate, VCs will step in.

Wade25:20

Right.

Peter Brecht25:27

Yeah.

Wade25:35

Got you.

Peter Brecht25:36

Right. It's

A, yeah. Honesty is difficult to come by these days, I think in some certain political regimes, at least here in California, but, that's a whole nother conversation. Like just, and I'm just saying honest, like this, let's look at the facts and make good decisions based on that. But that's a good, good. Yeah. W w that's a good thing though. I was thinking, all the prices where they're at, but no one, at least from what I can tell is really making, like we're not drilling more right now. I mean, is a lot of that going to R and D is that what you're saying?

Wade26:04

Now, like what

I've historically seen is, whenever I think about this specifically, I'm thinking like 2012 through 2014, like diesel prices were just going through the roof, right? And what do frac spreads and drilling rigs burn a lot of? We burn tons and tons of diesel every single day. And so what you start seeing is big pushes during that time of like electrification of rigs or kind of what you're mentioning, James, like bi fuels, it's like, oh, well, hey, we can run on

Peter Brecht26:11

Yeah.

Yeah.

Mm-hmm.

Wade26:29

Yeah, they've even got like LNG type of equipment to where you deliver LNG out there. And then they, you that you feed that into the generator, which then gives you power. And so it was always interesting that like during that time, there was a lot of money that went into these like electrified, frac fleets. And they're still hanging around now, but they're not used very often because of the cost of them, because diesel was down at $2.35 a gallon.

Peter Brecht26:39

Mm-hmm.

Wade26:54

But now that diesel's running back up to $375, $425, $450 a gallon, you start hearing those conversations being revived. And so it's just interesting to me that it seems like high prices really kind of push you towards that alternative energy source. But then as soon as much money goes there and the prices come back down, it's, I don't want to say abandoned, but it's not nearly as applicable or employed.

Peter Brecht27:20

You're not going to believe this, Wade, the price of diesel right now. So every day my wife drives by the same gas station, takes a picture of it and sends me a photo.

Wade27:28

California?

Yeah.

Peter Brecht27:29

Diesel is eight dollars and nineteen cents a gallon it is I might I can't believe it. I can't get over it It's wild I Want a diesel truck, but I can't yeah, yeah, yeah, yeah

Wade27:36

I mean, I don't drive a diesel truck, but I get updates from the rig all the time, because we're using like, we're using dyed diesel. So it's even cheaper, but $8

Something gallons, insane.

Peter Brecht27:48

Yeah. So James, moving from the engineering side now into the CEO side and the business growth and all that you have on your website. So GEA invested in you guys about a year ago. I'd imagine that unlocked a lot of great things, whether that's capital, distribution, I don't know, there's a lot of things that go along with that sort of partnership, but what was the biggest change or benefit from having them on with you? I mean, obviously that's a huge thing to have in.

Called Aero's Pocket there.

James Macnaghten28:16

So

It was quite an interesting because they're a strategic investor. You know, and they have a long-term interest in us. So GEA, they're a big German DAC 40 listed company. I believe we're the earliest stage company they've ever invested in. And they, if you are, I don't know, probably a large, I probably shouldn't say any names because I'll just, they're pretty much anyone who,

Peter Brecht28:34

Awesome.

James Macnaghten28:41

Your Red Bull or something like that. If you want a production line that has like zero, they basically build you an all electric heat pump integrated system. And they're looking at factories, so brewing, distilling, they're looking to go in and replace the boilers with, because a lot of these processes have fundamentally a heat pump recycles heat from a lower temperature up to a higher temperature. But if you think about a factory, everything goes into the factory cold and it comes out at the same temperature.

Peter Brecht28:43

Yeah.

Wade28:51

Hmm.

Peter Brecht28:52

Mm-hmm.

James Macnaghten29:08

All of that energy you've burned. So it's like distilling as a process fundamentally, you're just boiling something, condensing it a few degrees higher and you can just recycle the heat. You don't need to just add more heat all the time. Now, so there are a lot of processes where putting heat pumps in makes loads of sense, but heat pumps generally, but a lot of these processes like food and brewing, they're batch processes. So heat pumps like to run steadily, GEA make heat pumps.

They do the whole system, but where you get these sort of spikes when people open a steam valve, suddenly the steam pressure drops, want in your traditional factory, the boilers, all the burners would turn on. This is hard thing for a heat pump to follow. So our product fits in really nicely because it's exactly what we can do. So we manage what I call the peaks, the spiky stuff, but we don't do a lot of energy shifting alongside the heat pumps. So they see us very much as part of the solution for the

Wade29:42

Mm-hmm.

James Macnaghten30:03

Now, with a heat pump, you put in one unit of electricity and you maybe move, you get four units of heat, so effectively you're moving three and you add the unit of electricity that you're putting in as well. With our system, I go, well, if you can charge in the three cheapest hours of the night and they're a third of the price, you have what I call an economic COP. So pretty much all the sites we look at where you can, we only have to charge in a few hours and we do a lot of.

Wade30:20

Run.

James Macnaghten30:27

Managing the power. I sort of describe this as power management. You get a really good payback. Now, it depends on the grid rules. It depends on how expensive electricity is versus gas. It depends on how much renewables there are. So if you've only got a little bit of renewables on your grid, you just wouldn't, the price of electricity is just gonna be flat. So we work really well in worlds where there's either too much generation or frankly, you've got demand side issues.

Peter Brecht30:46

Hmm.

James Macnaghten30:54

Like the demand is very spiky and you've got a small grid connection. So we like variability whenever we come across sites where it's really, the heat load is really flat or the electricity price is really flat. There's no business case for us in that, but it's rare and becoming rarer because everywhere we look, you you just see renewables is now particularly solar. It's just the cheapest form of generation.

Peter Brecht31:15

Yeah. Gotcha. And when we're done recording, it's evening over there. So you're gonna, you're gonna, be done with recording. You're going to head to the pub. What is the thing that you're thinking about with Caldera when you're not on the clock per se? Know you're probably never not thinking about something, but what's that thing you'll sit down and kind of start thinking through potentially.

James Macnaghten31:36

So we're starting, we've got our first deployments happening this year. We've got two units going into a hospital. You know, we want to get to a stage where we can deploy hundreds of units a year. Now that's gonna take some time, but when you get into the industrial space, think one of the things I hadn't fully appreciated is it's just a very long sales cycle. So you want partners and investors that understand this. So we sign a contract and you you'd be looking to deliver.

Peter Brecht31:43

Okay.

Wade31:56

Mm-hmm.

Peter Brecht31:56

Mm-hmm.

James Macnaghten32:03

Within a year because they might have to do something for the electric network on site. We might need a new transformer. All of these things take time. And so I would say, I would like us to go faster, but I also fundamentally believe if you put the wrong product out, you never get over it. So it's really easy to rush just to get something out. And I would say VC investors are particularly bad at insisting you get

Peter Brecht32:18

Mm-hmm.

James Macnaghten32:28

The first product out and then you spend the next five years trying to fix it in the field with a very unhappy customer. And I think it doesn't mess it, it's a sort of, I don't think it works for hardware. Whereas we have actually, funnily enough, we deployed, I think, 12 of our units into homes. We've actually got, we've got a lot of running hours at smaller scale and it taught us the most huge amount about deploying.

Peter Brecht32:33

Yeah. Yeah.

Wade32:34

Hmm.

James Macnaghten32:51

And most of the issues are, it's not the cost of the product, it's the cost of putting it onto the site, connecting the electrics, connecting the steam. Always these sort of install costs actually are much greater than the product cost.

Wade33:05

Hmm.

Peter Brecht33:05

I can't imagine the project management on that. That's gotta be quite intricate. Yeah.

James Macnaghten33:11

It is intricate and

I luckily don't have to do it.

Peter Brecht33:15

Fair enough. I think that's, you you get to just get the right people in the room with you and make it happen. So in 10 years from now, if you were kind of like looking out and I know this is sort of hypothetical, but what do think we'll be talking about in 10 years in the energy space?

James Macnaghten33:31

I think oil demand is going to crash. Think it is, if you work out the, so we had the number of petrol cars in the world, I think peaked about 2022 or 2023. So it was still going up like this. We've hit the point now where China is.

Putting fewer petrol cars on, the number of electric cars going. And when you sort of start to do the maths and you run it out, you find that there's about 20 to 30 million barrels a day of oil demand that disappears in about a 10 or 15 year period. I think the world is going to look very different. Don't, despite all the publicity, prefer driving electric cars. I love it. I mean, I just never go to a gas station.

Peter Brecht34:05

Wow.

Okay, I wonder if they know that.

You

James Macnaghten34:20

These days, get home or get to work. It's just so simple. I'm not a car person by the way. I have lots of friends who are very, but for me it just drives me around. So I think people for electric cars, I think, and for so many applications, home solar, you might hear about things called balcony solar, which we're just doing in the UK, but in Germany you can just hang a couple of panels off your balcony and plug them into the socket and you're allowed to do this.

Peter Brecht34:23

Mm-hmm.

Yeah. Yeah.

James Macnaghten34:46

It's so cheap. Solar is just crazily cheap. I think solar and battery, I think batteries and solar will get put together pretty much all the time. And I think we're gonna start to see semi-baseload power from solar and battery installations. We've seen it going in the UAE, but I would say the southern part of the United States. So Nevada, California, Texas.

Peter Brecht34:46

Wow. Yeah.

James Macnaghten35:12

All that strip across the bottom, I just think you're gonna start to get power stations that are run by solar that generate for about 80 to 90 % of the year continuously.

Peter Brecht35:21

Yeah.

And do you think that will continue? If you look at the energy demand from AI is that, I don't know if that's, I know it's going up rapidly, but I'm sure that'll plateau at some point. Do you think that's the case even with AI continuing to consume as much as it is?

James Macnaghten35:34

That gets you onto a slightly bigger question about whether what happens if the AI bubble bursts. So to me at the moment, it's gonna be like, I don't know, when Atlantic crossing went bust in whatever 2008 or nine, they were all the fiber. We had enough fiber for the world. No one built any more fiber optic connections subsea for like eight years, I think. I think we're just gonna build the most enormous number of data centers.

Peter Brecht35:37

Yeah.

And right, I think about that too, but yeah.

Right, yeah, yeah, good point, yeah.

James Macnaghten36:00

And then there'll be no one to pay for them and no one's gonna build data centers for five years. Fundamentally, I'm sure AI will take an awful lot of power, but somebody has to pay for it. There's only, I mean, my math works back that there's a billion people in the world with money, there's a hundred million that are in well-paid jobs, and every one of those hundred million would have to pay an annual subscription of $40,000 a year.

Peter Brecht36:04

Interesting.

James Macnaghten36:24

To the big seven to justify their market cap. And so I think most companies object to paying $400 an employee. So if you work back, go there kind of, there's a factor of a hundred missing somewhere. So if it carried on at the current rate, I'm sure it's gonna put an enormous amount of stress onto everything.

Peter Brecht36:27

Mm-hmm.

Yeah, Right.

James Macnaghten36:43

But I don't understand how it can, sooner or later, surely the economics have to catch up with the whole process.

Peter Brecht36:49

I love it. That's a very good thought. You raise a good question on there. It's like, where is the AI piece heading? But I think of that in the data side, because predominantly the headlines are there. We're using so much power. We need more. Need more. At some point, I'm even finding myself, wait, I don't know about you, but I've sort of built out as much as I possibly can already. I don't know what else to build right now. I'm sort of kind of hit a wall. Don't know. But maybe we're there.

James Macnaghten37:03

It's...

Wade37:12

Thanks.

Peter Brecht37:14

Guys, thank you. I will kind of move to wrap up here. James, I'll make sure we put your company's website in the show notes and your LinkedIn. So anywhere anywhere else that people can reach you or are those the two best places?

James Macnaghten37:28

So LinkedIn, yes, I love LinkedIn. And I was just gonna ask in the show notes, if you could put a picture of our, it's like, we haven't really talked about it. If you could put a picture of the heat cell with like, this is what a heat cell looks like, it would probably help people.

Peter Brecht37:30

Okay. Yeah.

Yeah. Yeah. Yes. No, they're really cool looking. Yeah, they're super

Wade37:38

Sorry.

Peter Brecht37:43

Like they're clean looking like it doesn't look industrial. It looks very much like it looks modern. It's awesome. The design even looks incredible. So I love that.

James Macnaghten37:51

Thank you. I have a

Real hatred of boxes. I pretty much, it's like, the strapline for Caldera should have been Caldera. You will know boxes here.

Wade37:54

No edges.

Peter Brecht38:01

I love it. I love it. Awesome. Well, James, thank you so much. I love talking with you and learning about what you do. I hope we can stay in touch. I'm going to be reading your LinkedIn articles, but we wish you all the best as you continue building and yeah, we'll cross paths again, I'm sure.

James Macnaghten38:14

Peter, thank you and Wade, great to meet you both. It's been a real pleasure.

Wade38:18

Let's talk to you.

Peter Brecht38:18

Thanks.

Listen

Oil & gas shop talk with Peter Brecht and Wade Spear.